Hey gang... Joe Robert here!
As we head into the new year I wanted to write up 25 things I've learned in 2019 about print on demand! Welcome to part 2!
These are things I've learned from running my own print on demand brands, but also while working with over 400 people in my private mentorship group!
This list of 25 things will be broken up into 5 parts so stay tuned for more as they are released!
1) $5 Facebook ads still work.
Most YouTube ‘gurus’ will tell you that you need a fancy, high budget CBO campaign to get any results.
They’ll say you need to focus HEAVILY on look alike audiences and retargeting and ‘prime’ your pixel.
It’s not true.
Yes, having a pixel with a lot of data is important.
Yes, CBO campaigns are great.
However, I’ve been selling print on demand products for over 3 years and $5 Facebook ads DEFINITELY still worked in 2019.
I know what you’re thinking...
Joe Robert... do they still work in 2020?
Yes! They do. Start with a $5 budget and you’ll be fine.
2) Ad Creative Matters
Most people that are struggling to make an ad that actually brings people to their store don’t have great ad creatives.
A creative is the image or video you’re using in your ad.
For images, they just use the mockup that generates from the POD app they’re using.
And for videos, they try and make a fancy video with their logo, that takes 3 seconds to actually show the product because they thought it would be cool to make a fancy video.
Neither of things worked in 2019.
Simply put, your creative needs to do two things.
3) Free themes still work
In 2019 I created a case study for my students, showing them inside a store that I scaled from $0-$23,384.86 in 10 days.
And guess what..?
It was on a FREE theme!
When you’re just starting out, there is NO need to use a fancy paid theme.
Save your money.
4) Niches Matter
In 2019 I saw dozens of people say they were starting a “streetwear brand”
None of those people are around any more.
They’ve given up!
Because they picked a bad niche.
To be successful, you need to pick a passionate niche, with people that are willing to take out their credit cards and give you their money.
5) Personalization is the future.
I already mentioned that I made a case study from a store that did more than $20k in 10 days, but I also built another brand that did over $70k in one month.
This brand was all personalized products.
Selling personalized products is a great way to not only create an emotional link between your customer and your product - but it also increases the perceived value of your product!