What is a single product print on demand store
You probably already know about niche stores, and general stores...
But what about a single product store?
Ever heard of that?
It's a new strategy that I've implemented for print on demand...
Lots of people who dropship gadgets or other products use it - but i've not seen it done for print on demand.
Recently, I scaled a new single product print on demand store to over $41k in sales and over $10k in profit in just 21 days!
In this blog post, I'll tell you a little bit about what a single product store is, some of the key elements you need to include in yours and why it's such a great strategy for those looking for a unique way to scale!
My name is Joe Robert, I've been creating print on demand brands since 2016, and I created this website and blog as a resource to help you do the same!
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So what's a single product store?
- A store that is designed to sell just ONE product
- That's one design, on one product.
How does this work?
When someone lands on your homepage of the store, they will see a whole bunch of information about your product.
Usually I will include lots of product images, a "buy button or add to cart" button and a ton of branding elements.
What is the store domain like?
Usually, I will make a niche AND product specific domain name.
This is so the branding of the entire operation is on point.
The single product store should appear as a limited edition special offer.
Everything is set up to sell the single product/design.
Why do this?
One of the HARDEST parts of print on demand, is achieving brand.
What is brand?
Brand is the PERCEPTION or FEELING the customer has when they're on your site.
With a general store, this is a bit tough.
It's much easier with niche stores...
And EVEN easier with a single product store.
You can make your store the expert producer of the ONE product.
You can talk about how you are the only seller of it, and how the customer can ONLY get it from you.
It creates a really optimized site, and allows you to scale your winning idea easily.
At least that's been my experience.
Does this sort of store have a menu?
Yes.
Things like contact us, about us, shipping & return policy - things like that.
How do people buy the product from the homepage?
When you're customizing your theme (homepage) you can add a "featured product"
This will essentially put a product of your choice (your single product) right on the homepage with an add to cart button.
This will allow your homepage to look like a brochure, with the single product for sale.
What info should I include on the homepage?
You should essentially put all the same info you would normally put on your entire store on the single product store homepage PLUS the info you would normally put on your product page.
- About your brand, any mission statements or something that would tell your store's story.
- High quality product images, choose mockups that show the features, and design you have on your product
- Info about the product, materials, sizing, description etc
- Urgency/Limited availability, talk about how your product is only available on your store and no where else.
- Remember, your homepage should read like a brochure for the product!
For anyone looking to scale a print on demand store in 2021, this could be a great option for a store set up strategy to scale a single design idea you may have!
